For Marketing teams

Own the narrative
before it owns you.

Track every brand mention, competitor launch, review and Reddit thread that shapes how your category is perceived. Signalin distills the chatter into weekly narrative briefings and real-time alerts when sentiment shifts.

11×

more competitor mentions caught vs Google Alerts

24/7

monitoring across 40+ public sources

−47%

time spent on weekly competitive briefings

Marketing use cases

From listening to narrative ownership.

What modern brand and product marketing teams use Signalin for every week.

Brand mention tracking

Every mention of your brand on LinkedIn, Reddit, X, forums, news and review sites — surfaced in one inbox.

Competitor watch

Track competitor launches, pricing changes, exec moves, and customer complaints. Brief leadership in minutes.

Review intelligence

Monitor G2, TrustRadius, Capterra and Reddit threads. Catch new reviews and patterns before they hurt pipeline.

Sentiment over time

AI scores every mention for sentiment. Watch your share of positive voice rise — or get alerted when it dips.

Narrative & topic tracking

Track categories ('AI agents', 'observability'). See who is shaping the conversation and where you're absent.

Crisis early warning

Spike detection on negative sentiment pings comms instantly — before a Reddit thread becomes a news cycle.

Weekly competitive briefing

The Monday memo that writes itself.

Every Monday at 8am, Signalin ships a one-pager: what your category said, what competitors moved on, where your brand sentiment shifted, and what to do this week.

Weekly briefing · Apr 21

Category pulse: AI Sales Tools

+8% positive sentiment
Competitor moves
  • · Outreach launched AI agents tier — 142 LinkedIn mentions, mostly positive.
  • · Apollo hit by 6 negative G2 reviews about credit pricing this week.
  • · Clay hired ex-Gong VP Marketing — narrative tilt incoming.
Your brand
  • · 38 mentions (+22%) · 81% positive · 3 viral threads on Reddit r/sales.
  • · One negative TrustRadius review about onboarding — flagged to CS.
AI recommendation

Apollo's pricing backlash creates a 5-day window. Draft a comparison post, ship Wed, push to Reddit r/RevOps where 4 of the complaints originated.

Share of voice
Outreach38%
Apollo27%
Your brand18%
Clay17%
Live sources
LinkedInRedditXHackerNewsG2TrustRadiusCapterraIndie HackersProduct HuntNewsRSSForums
How it works

From listening to leadership-ready in one workflow.

01

Define your category

Brand, competitors, key narratives, ICP audiences. Signalin builds your monitoring graph.

02

Connect every source

LinkedIn, Reddit, X, forums, news, review sites, podcasts and the open web.

03

AI distills the noise

Mentions clustered, sentiment scored, competitive moves tagged automatically.

04

Briefings & alerts

Weekly memo to leadership · real-time pings on crises and viral threads.

Manual listening vs Signalin

Stop reading the internet. Brief on it.

Manual / legacy tools
Signalin
Sources covered
Google Alerts + manual scrolling
40+ first-party APIs + open web
Sentiment scoring
None — you read it all
AI scored 0–100 per mention
Competitive briefings
PMM writes by hand on Sunday
Auto-generated every Monday 8am
Crisis detection
Someone notices, eventually
Real-time spike alerts to Slack

Make your team the smartest voice in the category.

Start free. Connect your sources in under 5 minutes. First briefing in your inbox this week.